When running a business, it can be a challenge keeping all of your people and processes on the same page. Business management tools help keep the entire business organized and aligned. While systems like this already utilize the cloud to store important data, what about the financial aspect of the business? Most likely your CRM and financial management software do not connect. So what’s the way around vigorous software integrations?

When looking for a new business solution, be sure that it uses open APIs (application programming interface) so that it can easily interact with other web-based software using REST, SOAP, JavaScript or other web technologies. For example, Salesforce is the leading CRM platform and though comprehensive ERP systems like NetSuite have CRM functionality, often times, companies do not want to migrate that piece of their infrastructure. Instead, they can integrate the two solutions if both have an OpenAPI.

Part of the beauty of using modern enterprise software solutions is that integrating Salesforce and NetSuite is simple and can provide vast benefits. Both software suites are primarily used in mid-market enterprises and individual divisions of large companies. They are both best of breed products, Salesforce for CRM and NetSuite for ERP or “back-office” solutions. Though NetSuite does encompass CRM, ERP, eCommerce and PSA software, many companies would rather keep Salesforce because it automates a large portion of their business.

The integration of these two software platforms enables companies to track clients through the sales process, review the sales pipeline, access distribution, manufacturing, and financial data in real-time, and more—with both solutions being seamlessly in-sync.

Benefits of Integrating NetSuite and Salesforce

Accounting

While CRM software like Salesforce has no trouble keeping track of your customers and their vital information, it lacks the ability to handle accounting and financial tasks. With NetSuite working side by side with your existing CRM system, you can easily keep track of not only your customers but monetary aspects as well, in one system. When integrating NetSuite and Salesforce, you get a complete end-to-end picture from lead to cash and back office visibility.

Supply Chains

Supply chains are the lifeblood of any business. This is one area where ERP software not only excels but can also keep your company in business. For example, if you don’t have access to a uniform database of inventory, shortages and surpluses will occur. If every office/location is working on a disconnected system it becomes impossible to have streamlined visibility. In business, the world has become increasingly smaller and more integrated and requires you to act within minutes, not days.

A cloud ERP like NetSuite can help supply chain organizations avoid shortages and supply chain bottlenecks. Integrate this with an effective CRM system and you will have exact figures on every order, where it’s coming from, where it’s going, when its needed, company expenses, and company profit all on a single system. Plus, if a client makes a change in what they need or suddenly needs to buy more, orders can be adjusted accordingly without interrupting business. It is only through integrating NetSuite and Salesforce that such decisions can be made in real-time and without slowing down other business activity.

eCommerce

If your business is not online, you’re losing money. These days, the world is interconnected and that includes B2C (business to customer sales) and B2B (business to business) sales as well. NetSuite doesn’t only provide a powerful financial management tool, but also a powerful force for e-commerce. With it, you can build your e-commerce website and handle the point of sale aspect as well. Additionally, if your business is active in both B2C and B2B sales both can be handled easily off the same database and software backend. Combine this with an already well-established CRM platform and you can quickly establish an online presence and increase company visibility and profits.

NetSuite SuiteCloud Connect

Those that want to integrate NetSuite and Salesforce need to have a connection between the two products so they can work in tandem to provide real-time visibility in the lead-to-customer-to-cash process. A NetSuite Salesforce integration means that once a customer is entered into Salesforce, that customer record will be viewable in NetSuite and quotes or sales orders can be created without having to re-enter that customer into a new system. As you can see, this eliminates room for human error and makes the process more efficient.

Features and Benefits:

Here are the benefits that businesses can expect from integrating NetSuite and Salesforce:

  • Real-time data and financial information
  • Automatic syncing and sharing of contacts and customers
  • Create quotes and sales orders in real-time and sync all customer information and details
  • Instant data sync for the most accurate, up-to-date information
  • Track sales orders from order to fulfillment to billing
  • Highly customizable integration to meet your company’s unique needs and requirements

 

When the announcement was initially made about the integration of Salesforce.com and NetSuite through SuiteCloud Connect, Michael Faucette, VP of Software Business Solutions at IDC, one of the nations premier global market intelligence firms stated, “SuiteCloud Connect for Salesforce.com gives customers the ability to integrate a leading SaaS CRM product and a leading on-demand financial application in a way that encourages the use of robust, third-party integration technologies. More of this kind of flexibility and openness is needed to unlock the huge potential of cloud computing.”

Integrating NetSuite and Salesforce is not a case of replacing your existing CRM platform—it’s about making business processes more streamlined. It creates a single platform that is more beneficial than the sum of its parts and will provide visibility, streamline back office with customers and contacts, and help convert opportunities to sales orders.

Curious how a NetSuite and Salesforce integration can help your business? Learn more and contact us today for a free consultation.